Love That Dirty Water: Forbes Under 30 Summit Moves to Boston
What a time to be a Bostonian. No longer is the city viewed solely as home of some of the country’s greatest hospitals and universities, it’s now finally being recognized internationally for its...
View ArticleWhy Hire A PR Agency?
Thinking of hiring a Public Relations firm? You are not alone. PR is more vital than ever before − given the explosion of engagement through established and emerging social media channels, the decline...
View ArticleApple News Opens Up to All Publishers
Less than a year after launching Apple News, Apple is finally ready to allow more than just a select few publish content on its platform. Following the lead of Facebook Instant Articles and Google AMP,...
View ArticleIs The Press Release Still Relevant? The Evolution of Sharing News
The first press release was issued on behalf of the Pennsylvania Railroad at the time of the 1906 Atlantic City train wreck. The railroad’s agency (PR pioneer, Ivy Ledbetter Lee) issued the press...
View ArticleHow the Internet of Things is Transforming Marketing and Communications
I recently attended The Ad Club’s monthly CMO Breakfast featuring our new client, Sean Ford of LogMeIn. In his talk, Sean outlined how many trends are converging to reshape how people will design, sell...
View ArticleLearning to Share: Tips to Increase Your Content Shares
An integral part of any robust PR program should most certainly include content development. Content like bylines, visuals, video and blog posts help build credibility for your band and creates an...
View ArticleFive New Updates to the 2016 Associated Press Stylebook
The 2016 AP Stylebook is out and, with this newest edition, comes an array of essential updates. A must-have resource for writers, marketers and journalists, the AP Stylebook is packed with fundamental...
View ArticleAn Alternative to Clogging Journalists’ Inboxes? Presenting Babbler
Did you know? Reporters on average open 12 percent of the emails they receive and only answer 1 percent – which puts communication between PR pros and the media at risk. This new social platform wants...
View ArticlePR Does Not Equal Press Release
For many people who are not in the PR industry, there’s a common assumption that the acronym PR means press release. Shocking? I hope not. Public Relations (PR) encompasses every facet of communication...
View ArticleFinding The Right Balance In Your Media Coverage
Perhaps I’ve been watching too much gymnastics lately (the Final Five is FIERCE), but a successful media relations program is like nailing a perfect balance beam routine…stay with me here. Contrary to...
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